What Makes A Good Website ?

In 2016 it is very important for every business to have its own website.  A website is an online representation of your business and owning a quality website would be very beneficial.  If you own your own business, then you know how hard it is to find time for anything besides day to day operations.  A good website can work for you and can bring in new customers.  Your website is always there (24/7) to inform people about your business, what you do , where your are, what products and / or services you provide. It can also be used to communicate with your customers about sales, discounts, new product announcements, upcoming events, recent work, testimonials from happy customers and to provide all manner of helpful information.

If you dont already have a website then you seriously need to look into getting one.

If you do have a website then you need to check it has the following 10 website essentials.

10 website essentials

What Makes a Good Website ? – Make sure it has the following 10 Essential Elements :

1) First Impressions Count

It is very important that when someone lands on your Home Page (or web page) they can instantly tell what you do, what your business is about.  Don’t leave people guessing.  Have you heard of the 3 Second Rule ?  It is said that if people don’t see what they are searching for (or understand what your website is about ) within 3 seconds of landing on your website they are ‘out of there’.  Hey … you probably do this yourself when you are searching for something on the Net.

2) Quick To Load

It’s nice having a fancy website with all the bells and whistles, however if it takes too long to load – you wont get the benefit of showing it off to anyone … because no-one will hang around long enough to see it.  Avoid adding elements to your website that take time to load such as : music, flash and autoplay videos.

3) “Call To Action”

Make sure you have a “Clear Call To Action”.  People pychologically like to be told what to do.  If you want them to Call You – make sure your phone number is there front and center – large and bold “Call Now”. If you want people to email you make it easy for them with a clickable link straight to an online form “Click Here to Email Us”.  If you want them to Request a Quote – have it there right in front of them.  If you want people to join your email list – make it easy for them to do so and here’s a tip – offer them a free ebook or free report with quality information that will be useful to them.

4) Contact Details

Ensure your contact details are easy to find.  Have a Contact Us page with ALL your contact information (phone number, physical address or service area, email address, Google map).  There is nothing worse for a visitor to your webstite loving what they see – then finding it hard to find your contact information.  Also, ensure any phones numbers and email addresses are clickable so your visitors can easily call or email you with the click of a button.  Ever increasingly, people are using their smartphones today to do their online searches.

5) Easy Navigation

Have a clear and simple menu along the top or the side of every page so that it is always very easy to navigate around the website. You want to make it very straightforward for your visitors to find what they are looking for without getting frustrated, especially if they have never visited your site before.  It’s also a good idea to use simple easily understood menu titles (eg contact us, testimonials, FAQs, gallery) being cryptic can be clever but can also be confusing.  People are creatures of habit and want to see what they expect to find on a website menu bar.

6) Information Is Easy To Find

Your website needs to be as simple and as clear as possible. It is far better to have a basic site providing the customer with all the information they are looking for rather than a fancy website with graphics and animations that are making the pages slow to load and hard to use, too much text that is hard to read, flashing advertisements and images that dont belong or confuse. The longer it takes for someone to find what they are looking for on your site, the more likely they are to click off your site and continue their online search elsewhere … most likely to your competitors site. Always err on the side of making your site plain and simple.

7) View Your Website From Your Customers Eyes

A significant number of people will most likely find your business via an online search.  Always provide information about you, your business, your products / services, images (if applicable) or work you have done, testimonials from happy customers. Think about what you would want to know if you were a brand-new customer visiting Your website.  What information are they likely to be searching for? What information would be helpful to them ?  What answer are they trying to find?  What problem are they trying to solve ?

8) Easy To Read

Make sure that articles (information) on your site are clear and easy to read.  Use headlines, images and bullet points to break up the text. People like to be able to scan a page to get a quick understanding of what the page is about.  If it is what they are looking for they will then take the time to read all the information.  Your website is a great place to announce news about the company, awards, promotions.  Many websites have a blog or a news page where relevant information is regularly shared.

9) Social Media Integration

Social Media Integration – include links on your website to any social media platforms you are using. Always think of ways to make it easy for visitors to your site to find the information they may be looking for.  For example : If you think your visitors would benefit by visiting your Facebook page make sure you include social media buttons so it is easy for them to do so.

10) Fully Responsive Web Design

You dont know what device people will use to search for your products and services online.  They could be at home on their home computer or out and about using their smartphone.  It is essential that your website looks great no matter the screen size of the device they are using. Your website needs to be ‘fully responsive‘ and able to be easily viewed on all devices. If your customers have to use the scroll bar on your website to view your information – they will get frustrated and annoyed very quickly leave.  They wont stay long on your site!

What makes a good website ? Hopefully after reading through these 10 website essentials – you now have a pretty good idea of what to include so your website is one that people love to visit and use.
If you are wondering what pages you should have on your website please read our article on 10 Pages Every Small Business Websites Should Have.
Please Contact Us if you would like to find out more about our Web Design Services
OR call Now on 0411265567 to make an appointment.

 

 

 

Yes … You Need to Have a Website !

It doesn’t matter if you’re a company or an individual, large or small business you need to have a website to succeed in our world today.  A website is a permanent place on the Internet that doesn’t change when a new social media site emerges or fades into the background.  If you’re old enough to remember MySpace, it was an extremely popular place for people to talk and connect with others – but not anymore. When you don’t have this permanent place for people to connect with you, you are doing yourself / your business and your customers a dis-service.

Your website is Your Home on the Web it is a place where people Know they can Always Find You.
mandurah websitesLet People Know About Your Business Products & Services

People today expect businesses to have a website. Chances are pretty good that you could sell your product or service online.  However, even if you don’t have a product that you can sell online, you should still have a website.   A website is also a place where people can go to get information about your business.   It’s a place where you can educate people in regards to the products and services your business offers, you can tell them your opening hours and how they can contact you. You can offer them a free report or provide helpful articles on your website and give them the opportunity to contact you or sign up for your newsletter.  You can showcase your best products, have a 24/7 online store where people can shop anytime they choose.  You can have a photo gallery, testimonials page or videos on your website.

Websites Work When You Sleep

Even if when your actual business is closed, your website can continue to bring in customers.  Your website operates 24 hours a day, 7 days a week, 365 days of the year (even Christmas Day).  You are able to communicate with customers when you have a website and they are able to communicate with you.  Having a website could be likened to having an employee that is able to provide information and to take inquiries at any time of the day.

Increase Your Revenues

The Small Business Administration notes that businesses that have an online presence tend to have a greater degree of sales than one without an online presence.  A website is crucial to ensuring that your business remains competitive.  If you’re not online, then the chances are your competitors are online.  This greatly reduces your chances of securing new business as people today want to deal with the company that offers the most convenience.

Websites Can Bring in Local Business

Your website is able to bring in local and global customers.  When you hire the right Web Design company, they can create your web pages in such a way that when people in your local community search for your business, products & services they can easily find you.  You will also be able to target people outside your local area or on a global scale.  These are people that you might not be able to reach otherwise, if you did not have a website.  Your social media sites are good options for connecting with people, but all of your social media campaigns should be focused on getting the customer to visit your website.  If Facebook ceases to exist or makes changes that no longer suit your business model then you won’t lose all of those loyal customers who found you via Facebook (or other social media site) if you have a website.

Search Engine Optimization

One of the best ways to connect with your customers is to become an expert in your field.  Chances are you’ve already accomplished this since you are the running your own business. The next step is to provide quality products, excellent information, free tutorials, videos, image gallery to help people fully understand your business / products / services.  With a website you can organize your articles, write a blog and communicate with your customers in a very helpful way.  Search engine optimization of your website (when it’s done correctly) can help people find you more effectively. Good SEO is done by carefully researching and understanding which keywords and keyword phrases people are typing into the search engines when they are searching for the information, products and/or services that your business offers.

Important :

It’s not enough to simply throw up a website with a few words about your business.  Whilst this is certainly better than doing nothing, it won’t help you bring in customers in a major way.  Your website needs inform your customers how they can contact you,  give them options to order and pay for your products or services online and provide them with helpful information about your business. Your website pages and images need to be optimised for the search engines and your website needs to be ‘fully responsive‘ so that it can be easily viewed on all devices from home PC to ipad to mobile phone.

mandurah website developer
OK, so we have established that you need to have a website !
If we can assist you with a new website please Contact Us today.  
Call Us on 0411265567 Now to book your obligation free appointment to find out more.

What is Responsive Design And Why is it Important ?

Responsive Design refers to a website that is built in such a way that the website’s layout changes automatically to match the screen size it is being view on.


A wide screen (such as your home computer) will display a website with multiple columns of content,  whilst viewing the same website on a small screen (such as a mobile phone) the content is presented in a single column (and is viewed as you scroll down).   All of the content – text, images and links are appropriately re-sized so that the information can still be easily read.

Wise Web Design Specialises in ‘cost effective’ Fully Responsive Website Design … We don’t charge you extra !  

Call Julie on 0411265567 now.

 

The ultimate aim of responsive design is to provide a pleasant visual and interactive experience for visitors to your website.  There is no need for them to use the scroll bar or twist and turn their device in an attempt to get a better view of what the site offers.  If your website is not responsive when viewed on certain devices, those individuals are most likely to become quickly frustrated and exit your site prematurely.

responsive design

What does Responsive Design look like ?

 

As you can see from the above image – the content and images have been automatically proportioned (re-sized) for the screen size of each device so that the content is presentable and easy to read for the viewer.  The dimensions are automatically re-configured due to the webmasters coding so that it perfectly fits the screen size of the device being used.  This means users viewing on a desktop, tablet and mobile phone will all experience and visually see the same information, however the display will be adjusted in each case to suit which ever device is being used at the time.

The ultimate aim for responsive web design is for users to have a pleasant experience whilst they are viewing the information on a website … no matter what device they choose to use.

Wise Web Design Specialises in ‘cost effective’ Fully Responsive Website Design … We don’t charge you extra !  

Call Julie on 0411265567 now.

 

How can responsive design benefit my business?

 

greentickYour website needs to be pleasant to the eye and easy to use.  Your visitors will not want to use scroll bars to view the content on your site.  If it is not made easy for them – they will click off the page and look somewhere else for the information, product or service they are searching for (most likely to one of your competitors).  We all want ‘Happy’ customers and it is good for business.


greentickPeople are becoming very accustomed to being able to access the information they are searching for using their mobile devices.  Users want to be able to easily access and browse your site on the go.


greentickStatistics show that the number of internet searches by people using a mobile device is rising exponentially every day.   People are getting use to browsing the web using their smartphones, ipads and tablets from wherever they are and at any time of the day.  No smart web designer would be ignoring the importance of building websites that have a responsive design.  If it is not already … it wont be long …  before the “One Site Fits All Devices” websites are the norm.


greentickIf someone is searching for information using their mobile device Google will give preference to websites that have a responsive web design.  This is because Google wants to ensure their users receive the best possible experience.   In 2014, Google said it ” highly recommends using responsive design” and suggests this will become an important part of it’s search engine algorithm.   So you could infer that Google is effectively rewarding sites that are mobile-friendly and penalizing those that are not.


greentickThis fact alone makes responsive design a very important factor in your web design strategy.  In support of this information, web designers are seeing this reflected in website statistics and analytics.


greentickWith the ever changing internet and with new devices coming onto the market – having a website that has been built with a responsive design is one of best ways you can ensure you are in the best possible position to support future devices.  This means that when a new device hits the market your fully responsive website will be already prepared ” ready & able ” to be viewed on any platform.


Wise Web Design Specialises in ‘cost effective’ Fully Responsive Website Design … We don’t charge you extra !  

Call Julie on 0411265567 now.

 

In conclusion … 

Wise Web Design highly recommends Responsive Design for your Website

It is no longer a trend … it’s a must.  Being able to offer your customers a pleasant viewing experience no matter what device they choose to use means you will have expanded the reach of your business (information, products & services).  Having this smart approach for your website is of the highest importance,  it is an incredibly valuable strategy and very clearly gives your business an advantage over other businesses who are not yet using a responsive design for their website.

OK, so we have established that your website needs to be Fully Responsive !
If we can assist you with your current website or your new website please Contact Us today.  
Call Us on 0411265567 Now to book your Friendly Obligation Free appointment to find out more.