It doesn’t matter if you’re a company or an individual, large or small business you need to have a website to succeed in our world today. A website is a permanent place on the Internet that doesn’t change when a new social media site emerges or fades into the background. If you’re old enough to remember MySpace, it was an extremely popular place for people to talk and connect with others – but not anymore. When you don’t have this permanent place for people to connect with you, you are doing yourself / your business and your customers a dis-service.
Your website is Your Home on the Web it is a place where people Know they can Always Find You.
Let People Know About Your Business Products & Services
People today expect businesses to have a website. Chances are pretty good that you could sell your product or service online. However, even if you don’t have a product that you can sell online, you should still have a website. A website is also a place where people can go to get information about your business. It’s a place where you can educate people in regards to the products and services your business offers, you can tell them your opening hours and how they can contact you. You can offer them a free report or provide helpful articles on your website and give them the opportunity to contact you or sign up for your newsletter. You can showcase your best products, have a 24/7 online store where people can shop anytime they choose. You can have a photo gallery, testimonials page or videos on your website.
Websites Work When You Sleep
Even if when your actual business is closed, your website can continue to bring in customers. Your website operates 24 hours a day, 7 days a week, 365 days of the year (even Christmas Day). You are able to communicate with customers when you have a website and they are able to communicate with you. Having a website could be likened to having an employee that is able to provide information and to take inquiries at any time of the day.
Increase Your Revenues
The Small Business Administration notes that businesses that have an online presence tend to have a greater degree of sales than one without an online presence. A website is crucial to ensuring that your business remains competitive. If you’re not online, then the chances are your competitors are online. This greatly reduces your chances of securing new business as people today want to deal with the company that offers the most convenience.
Websites Can Bring in Local Business
Your website is able to bring in local and global customers. When you hire the right Web Design company, they can create your web pages in such a way that when people in your local community search for your business, products & services they can easily find you. You will also be able to target people outside your local area or on a global scale. These are people that you might not be able to reach otherwise, if you did not have a website. Your social media sites are good options for connecting with people, but all of your social media campaigns should be focused on getting the customer to visit your website. If Facebook ceases to exist or makes changes that no longer suit your business model then you won’t lose all of those loyal customers who found you via Facebook (or other social media site) if you have a website.
Search Engine Optimization
One of the best ways to connect with your customers is to become an expert in your field. Chances are you’ve already accomplished this since you are the running your own business. The next step is to provide quality products, excellent information, free tutorials, videos, image gallery to help people fully understand your business / products / services. With a website you can organize your articles, write a blog and communicate with your customers in a very helpful way. Search engine optimization of your website (when it’s done correctly) can help people find you more effectively. Good SEO is done by carefully researching and understanding which keywords and keyword phrases people are typing into the search engines when they are searching for the information, products and/or services that your business offers.
It’s not enough to simply throw up a website with a few words about your business. Whilst this is certainly better than doing nothing, it won’t help you bring in customers in a major way. Your website needs inform your customers how they can contact you, give them options to order and pay for your products or services online and provide them with helpful information about your business. Your website pages and images need to be optimised for the search engines and your website needs to be ‘fully responsive‘ so that it can be easily viewed on all devices from home PC to ipad to mobile phone.