Whilst many people will still pick up the local newspaper and check out the Classifieds when they are looking for a local business or service, it is becoming more and more likely that they will use what is readily to hand … being their computer (home and work), mobile device (iPad) or their Smartphone and they will do an online search.
Survey: 85% of Consumers Use the Internet to Find Local Businesses
Many businesses do not realise the importance of having an online presence.
Having a fully completed business listing with Google MyBusiness is important because Google controls the front page of local business search results. You need to be in that list.
Listing your business in local directories – such as Hotfrog, LocalListings, Truelocal or industry specific listings is another great way to get your business online. Many directories do not charge to list – it just takes a little bit of your time, but is well worth the effort.
Social Media accounts (Facebook, Instagram, Pinterest) are also very important for certain business (industries).
“Mandurah Small Business Websites Designers – Wise Web Design – Can create your Google MyBusiness Listing, submit your business to Local Listing Directories, set up your Facebook Page, build you a ‘Fully Responsive’ website optimised for the Search Engines like Google, Bing & Yahoo and much more. We will do the work to get your business found online, whilst you carrying working in your business.”
Every small business also needs to have a website that provides their visitors (potential customers) with all the information they might be searching for. Statistics show that 95% of people searching for your business online are looking for your contact details (phone / location / email address). They want to get in touch with you. They expect you to have a website.
When a visitor comes to your website they will instantly get an impression (feel) about your business.
They will also be able to easily find :
- where you are located
- your opening hours
- read what services you have to offer
- order online
- get your contact details
- read testimonials from your happy customers
- view videos or images (if appropriate to your business)
- contact you for a quote or to email you a question
- and much more.
** It is very important that you realise that your website is there working for you 24/7 hours … 365 days a year **
Your website also needs to be ‘fully responsive’ or ‘mobile friendly’. This means that your website can be viewed on all devices (without having to use the scroll bar). If your visitors have to scroll or your information is hard to find / read … statistics say that you only have 3 seconds to grab their attention or they’re gone.
If you would like to discuss your online presence further …. I would be happy to talk to you over the phone or I can come and meet with you and we can chat over a cup of coffee. Mandurah Small Business Websites designer Julie Prosser is here to help .. Call Now on 0411265567.