Mandurah Small Business Websites

Whilst many people will still pick up the local newspaper and check out the Classifieds when they are looking for a local business or service, it is becoming more and more likely that they will use what is readily to hand … being their computer (home and work), mobile device (iPad) or their Smartphone and they will do an online search.

 

Survey: 85% of Consumers Use the Internet to Find Local Businesses

mandurah web designer

 

Many businesses do not realise the importance of having an online presence. 

Having a fully completed business listing with Google MyBusiness is important because Google controls the front page of local business search results.  You need to be in that list.

Listing your business in local directories – such as Hotfrog, LocalListings, Truelocal or industry specific listings is another great way to get your business online.  Many directories do not charge to list – it just takes a little bit of your time, but is well worth the effort.  

Social Media accounts (Facebook, Instagram, Pinterest) are also very important for certain business (industries).

“Mandurah Small Business Websites Designers – Wise Web Design – Can create your Google MyBusiness Listing, submit your business to Local Listing Directories, set up your Facebook Page, build you a ‘Fully Responsive’ website optimised for the Search Engines like Google, Bing & Yahoo and much more.  We will do the work to get your business found online, whilst you carrying working in your business.”

 

 

Every small business also needs to have a website that provides their visitors (potential customers) with all the information they might be searching for.  Statistics show that 95% of people searching for your business online are looking for your contact details (phone / location / email address).  They want to get in touch with you.  They expect you to have a website.

When a visitor comes to your website they will instantly get an impression (feel) about your business.

They will also be able to easily find :

  • where you are located
  • your opening hours
  • read what services you have to offer
  • order online
  • get your contact details
  • read testimonials from your happy customers
  • view videos or images (if appropriate to your business)
  • contact you for a quote or to email you a question
  • and much more.

small business website mandurah** It is very important that you realise that your website is there working for you 24/7 hours … 365 days a year **

Your website also needs to be ‘fully responsive’ or ‘mobile friendly’.  This means that your website can be viewed on all devices (without having to use the scroll bar).  If your visitors have to scroll or your information is hard to find / read …  statistics say that you only have 3 seconds to grab their attention or they’re gone.

If you would like to discuss your online presence further …. I would be happy to talk to you over the phone or I can come and meet with you and we can chat over a cup of coffee.  Mandurah Small Business Websites designer Julie Prosser is here to help .. Call Now on 0411265567.

I Already Have a Website – Do I Need a Better One ?

If you already have a website, you might be wondering if it truly meets your needs (& your customers needs) or if you should make the switch to a new one? Whilst the answer to this question depends on the intended outcome of your website, there are some guidelines that anyone can follow.  Knowing if your website is doing its job or if you need a better one is important. Upgrading when you don’t need to is a waste of money. However, on the other hand, keeping an inefficient website could be causing you to lose even more money. This article is going to go over some issues that you want to consider when deciding if it is time to get a better website.

new website mandurahResponsive Design

One of the most crucial aspects of your website today is … Can it be easily viewed on all devices ?  People are using iPads, smartphones, laptops, home PC’s and more to view information online.  A fully responsive (mobile friendly) website can be easily viewed on all devices – no matter what the screen size.  The website is developed in such away that the information and images being displayed are automatically resized for easy viewing.  If your website is not mobile responsive – visitors will have to use the scroll bar to view all the content on your site.  People are in a hurry, impatient and are easily frustrated – it is very likely they will quickly click off your site and go looking elsewhere for the information they want.

Loading Time

It is critical to have a website that loads quickly. Your website should not take any longer than a few seconds to load. If your website takes too long to load, you will lose visitors. It is important to remember that your potential visitors are usually in a hurry and are bombarded with distractions.  As they sit at their computer, they have social media updates, emails and advertisements competing for their attention.

If your website takes too long to load, people will become bored and impatient. They will click off your website even before it fully loads. If your website takes too long to load, make changes to it to fix this problem. Remove any large and unnecessary picture files, Java, animations etc. Your fancy website might look impressive … as long as your visitors wait around long enough for them to see what you are offering.

A tip here is to think about your own online searching habits – what frustrates you and when do you click off a website that is slow to load ?

Easy Navigation

When visitors come to your website looking for information make it easy for them to find what they are looking for via easily understood site navigation. A menu at the top of the page and / or side bar.  Menu titles that are straightforward and meaningful – Home / Our Services / Gallery / Contact Us / About Us  etc.  Whilst its great to be witty and have obscure menu titles – will your visitors understand what they mean.?  Think from your own point of view and make site navigation simple – so people can find what they are looking for ‘fast’ – they will appreciate you for it.

Clear Call To Action

Make sure you have a clear ‘Call To Action” on your website – front and center and at the top of the page.  Make it easy for your visitors to see your phone number, sign up for you newsletter, click on your online store, email you for a Quote … or whatever it is that you want you visitors to do.

Tip: It is important to have a website that is free from third-party ads. Third-party ads on your website will distract your visitors and reduce your sales. You did the hard part of getting the visitors to your website, so you don’t want to send them somewhere else. Each time a visitor clicks away from your website, a potential sale is walking way. You are leaving money on the table. Removing third-party ads helps your visitors stay focused on you and your message. When they have fewer distractions, your visitors are more focused on what you want them to do.

Appearance

Your website could meet all of the above criteria, however look old and outdated.  When people visit your website for the first time – they don’t know you.  First impressions count and an  ‘outdated’ website may give the impression of an old fashioned business.  Whilst a modern, slick looking website will give the impression of up-to-date products, information and services.

Uptime

Uptime refers to the amount of time a website is online. When a website is offline, it is referred to as downtime. Your goal should be to have a website that has a 99% uptime. Any downtime could result in fewer sales. Downtime can occur for different reasons. It is normal for websites to go down once in a while due to maintenance or upgrades.

But if your website experiences a lot of downtime, you have a problem. The longer your website is down, the more your sales can be affected. If a potential customer tries to access your site but is unable to, they may not come back. They will simply spend their money on your competitor’s product or service.

 

I Already Have a Website – Do I Need a Better One ?  
Contact your current Website Provider and have these important issues actioned or corrected.  
If you would like one of our Web Design specialists have a look at your website for you please Contact Us now or call us on 0411265567 to book an appointment.

 

What Makes A Good Website ?

In 2016 it is very important for every business to have its own website.  A website is an online representation of your business and owning a quality website would be very beneficial.  If you own your own business, then you know how hard it is to find time for anything besides day to day operations.  A good website can work for you and can bring in new customers.  Your website is always there (24/7) to inform people about your business, what you do , where your are, what products and / or services you provide. It can also be used to communicate with your customers about sales, discounts, new product announcements, upcoming events, recent work, testimonials from happy customers and to provide all manner of helpful information.

If you dont already have a website then you seriously need to look into getting one.

If you do have a website then you need to check it has the following 10 website essentials.

10 website essentials

What Makes a Good Website ? – Make sure it has the following 10 Essential Elements :

1) First Impressions Count

It is very important that when someone lands on your Home Page (or web page) they can instantly tell what you do, what your business is about.  Don’t leave people guessing.  Have you heard of the 3 Second Rule ?  It is said that if people don’t see what they are searching for (or understand what your website is about ) within 3 seconds of landing on your website they are ‘out of there’.  Hey … you probably do this yourself when you are searching for something on the Net.

2) Quick To Load

It’s nice having a fancy website with all the bells and whistles, however if it takes too long to load – you wont get the benefit of showing it off to anyone … because no-one will hang around long enough to see it.  Avoid adding elements to your website that take time to load such as : music, flash and autoplay videos.

3) “Call To Action”

Make sure you have a “Clear Call To Action”.  People pychologically like to be told what to do.  If you want them to Call You – make sure your phone number is there front and center – large and bold “Call Now”. If you want people to email you make it easy for them with a clickable link straight to an online form “Click Here to Email Us”.  If you want them to Request a Quote – have it there right in front of them.  If you want people to join your email list – make it easy for them to do so and here’s a tip – offer them a free ebook or free report with quality information that will be useful to them.

4) Contact Details

Ensure your contact details are easy to find.  Have a Contact Us page with ALL your contact information (phone number, physical address or service area, email address, Google map).  There is nothing worse for a visitor to your webstite loving what they see – then finding it hard to find your contact information.  Also, ensure any phones numbers and email addresses are clickable so your visitors can easily call or email you with the click of a button.  Ever increasingly, people are using their smartphones today to do their online searches.

5) Easy Navigation

Have a clear and simple menu along the top or the side of every page so that it is always very easy to navigate around the website. You want to make it very straightforward for your visitors to find what they are looking for without getting frustrated, especially if they have never visited your site before.  It’s also a good idea to use simple easily understood menu titles (eg contact us, testimonials, FAQs, gallery) being cryptic can be clever but can also be confusing.  People are creatures of habit and want to see what they expect to find on a website menu bar.

6) Information Is Easy To Find

Your website needs to be as simple and as clear as possible. It is far better to have a basic site providing the customer with all the information they are looking for rather than a fancy website with graphics and animations that are making the pages slow to load and hard to use, too much text that is hard to read, flashing advertisements and images that dont belong or confuse. The longer it takes for someone to find what they are looking for on your site, the more likely they are to click off your site and continue their online search elsewhere … most likely to your competitors site. Always err on the side of making your site plain and simple.

7) View Your Website From Your Customers Eyes

A significant number of people will most likely find your business via an online search.  Always provide information about you, your business, your products / services, images (if applicable) or work you have done, testimonials from happy customers. Think about what you would want to know if you were a brand-new customer visiting Your website.  What information are they likely to be searching for? What information would be helpful to them ?  What answer are they trying to find?  What problem are they trying to solve ?

8) Easy To Read

Make sure that articles (information) on your site are clear and easy to read.  Use headlines, images and bullet points to break up the text. People like to be able to scan a page to get a quick understanding of what the page is about.  If it is what they are looking for they will then take the time to read all the information.  Your website is a great place to announce news about the company, awards, promotions.  Many websites have a blog or a news page where relevant information is regularly shared.

9) Social Media Integration

Social Media Integration – include links on your website to any social media platforms you are using. Always think of ways to make it easy for visitors to your site to find the information they may be looking for.  For example : If you think your visitors would benefit by visiting your Facebook page make sure you include social media buttons so it is easy for them to do so.

10) Fully Responsive Web Design

You dont know what device people will use to search for your products and services online.  They could be at home on their home computer or out and about using their smartphone.  It is essential that your website looks great no matter the screen size of the device they are using. Your website needs to be ‘fully responsive‘ and able to be easily viewed on all devices. If your customers have to use the scroll bar on your website to view your information – they will get frustrated and annoyed very quickly leave.  They wont stay long on your site!

What makes a good website ? Hopefully after reading through these 10 website essentials – you now have a pretty good idea of what to include so your website is one that people love to visit and use.
If you are wondering what pages you should have on your website please read our article on 10 Pages Every Small Business Websites Should Have.
Please Contact Us if you would like to find out more about our Web Design Services
OR call Now on 0411265567 to make an appointment.

 

 

 

Yes … You Need to Have a Website !

It doesn’t matter if you’re a company or an individual, large or small business you need to have a website to succeed in our world today.  A website is a permanent place on the Internet that doesn’t change when a new social media site emerges or fades into the background.  If you’re old enough to remember MySpace, it was an extremely popular place for people to talk and connect with others – but not anymore. When you don’t have this permanent place for people to connect with you, you are doing yourself / your business and your customers a dis-service.

Your website is Your Home on the Web it is a place where people Know they can Always Find You.
mandurah websitesLet People Know About Your Business Products & Services

People today expect businesses to have a website. Chances are pretty good that you could sell your product or service online.  However, even if you don’t have a product that you can sell online, you should still have a website.   A website is also a place where people can go to get information about your business.   It’s a place where you can educate people in regards to the products and services your business offers, you can tell them your opening hours and how they can contact you. You can offer them a free report or provide helpful articles on your website and give them the opportunity to contact you or sign up for your newsletter.  You can showcase your best products, have a 24/7 online store where people can shop anytime they choose.  You can have a photo gallery, testimonials page or videos on your website.

Websites Work When You Sleep

Even if when your actual business is closed, your website can continue to bring in customers.  Your website operates 24 hours a day, 7 days a week, 365 days of the year (even Christmas Day).  You are able to communicate with customers when you have a website and they are able to communicate with you.  Having a website could be likened to having an employee that is able to provide information and to take inquiries at any time of the day.

Increase Your Revenues

The Small Business Administration notes that businesses that have an online presence tend to have a greater degree of sales than one without an online presence.  A website is crucial to ensuring that your business remains competitive.  If you’re not online, then the chances are your competitors are online.  This greatly reduces your chances of securing new business as people today want to deal with the company that offers the most convenience.

Websites Can Bring in Local Business

Your website is able to bring in local and global customers.  When you hire the right Web Design company, they can create your web pages in such a way that when people in your local community search for your business, products & services they can easily find you.  You will also be able to target people outside your local area or on a global scale.  These are people that you might not be able to reach otherwise, if you did not have a website.  Your social media sites are good options for connecting with people, but all of your social media campaigns should be focused on getting the customer to visit your website.  If Facebook ceases to exist or makes changes that no longer suit your business model then you won’t lose all of those loyal customers who found you via Facebook (or other social media site) if you have a website.

Search Engine Optimization

One of the best ways to connect with your customers is to become an expert in your field.  Chances are you’ve already accomplished this since you are the running your own business. The next step is to provide quality products, excellent information, free tutorials, videos, image gallery to help people fully understand your business / products / services.  With a website you can organize your articles, write a blog and communicate with your customers in a very helpful way.  Search engine optimization of your website (when it’s done correctly) can help people find you more effectively. Good SEO is done by carefully researching and understanding which keywords and keyword phrases people are typing into the search engines when they are searching for the information, products and/or services that your business offers.

Important :

It’s not enough to simply throw up a website with a few words about your business.  Whilst this is certainly better than doing nothing, it won’t help you bring in customers in a major way.  Your website needs inform your customers how they can contact you,  give them options to order and pay for your products or services online and provide them with helpful information about your business. Your website pages and images need to be optimised for the search engines and your website needs to be ‘fully responsive‘ so that it can be easily viewed on all devices from home PC to ipad to mobile phone.

mandurah website developer
OK, so we have established that you need to have a website !
If we can assist you with a new website please Contact Us today.  
Call Us on 0411265567 Now to book your obligation free appointment to find out more.